NYC 02:34

Personal Training

This end-to-end redesign of Equinox’s personal training system aimed to solve two problems of attrition. Both the personal training client churn rate and the number of trainers quitting were increasing year over year.

After immersive research, we identified the core drivers of this decline — lack of percieved value for clients, and trainers overburdened with admin work. Our new solution modernizes the client experience and provides direct indicators of value over time, while drastically reducing the trainer workload.

As the new solution rolled out in waves across the country, we recieved excellent preliminary results: